The 3 Offers

Cold visitors have just landed on your website and do not currently know or trust your company. They are not going to call you or submit their contact details for a quote or a call. But they will submit their details in exchange for a Lead Magnet to get more information.

Lead Magnets targeted at Cold visitors are called Cold Offers and they include:

1. eBooks
2. Video Series
3. White Papers
4. Infographics
5. Free Coupon

Warm visitors have interacted with your business before. They may have clicked on an advertisement, liked your Facebook page or visited your website before. They know you, may even trust you, but they are not ready to call you. A Warm Offer is for Warm visitors who are interested, but not ready to speak to a sales person.

Warm Offers typically require more of a commitment to consume than a Cold offer because the prospect is further down the sales funnel.

Warm Offers include:

1. Webinars
2. Free Trials
3.  Video Series

Hot Visitors know, like and trust your company and are ready to make a buying decision and talk to a sales person. 

These types of visitors may have typically already downloaded a Lead Magnet in the past.