The Sales Driven Website Methodology
A revolutionary framework to build websites that attract, capture, nurture and convert cold prospects into high paying clients.
The Sales Funnel Package Methodology Explained
A Sales Driven Website Will Help You...
Get More Visitors
Get More Leads
Get More Clients
Tired of getting calls for people who want to pay the lowest possible price for a premium service?
FREE CHEET SHEET
The Sales Driven Website Blueprint
Find Out What The Top 5% of Businesses In Your Industry Are Doing To Get More Leads Online
3 Stages of the funnel
A revolutionary framework to build websites that attract, capture, nurture and convert cold prospects into high paying clients.
Authority
Establish your online presence with authority. This gets you attention and instant trust from your audience.
Capture
A websites priority is to capture your audiences details with irresistable offers.
Nurture
There are three stages to the buying process. Use content to warm up your cold visitors and turn them into hot leads.
9 Elements of a Sales Driven Website
ELEMENT #1
Targeted Branding
Personality has a massive influence on who you deal with in the real world. In the same way, giving your online presence the right personality adds a huge 20% success rate to your lead generation.
How your business presents itself and how it talks to it’s audience is it’s personality, it’s Brand identity.
20% increase Thats an excellent return on your investment and its very easy to improve your personality online.
Specialists in all online activity from websites to email. SEO and adword campaigns, banner adverts, sales PDFs and all the forms of content that gets a response. E-brochures, newsletters, video, animation, it all has to relay your brand personality with a clear message.
ELEMENT #2
Targeted Copywriting
Do the words of your website inspire your visitors to take the next step or are they just a bunch of hot air?
The website copy (or words) are your secret weapon to improve your conversion rates drastically.
Website copywriting is left until the end and rushed by most web designers because they don’t understand the power of words.
That is why you need a marketer to create your website and not a web designer.
They can be more effective than a highly trained salesperson because it is the same everytime. Website copy never has a bad day.
ELEMENT #3
Content - 3P formula
Every page on your website must focus on three things: The Prospect, The Problem and The Promise.
Your business exists to solve problems for customers. If they don’t have a problem, then you have no use in their life.
Most websites spend more time talking about the business and how it’s services are the best. However, the prospect doesn’t care about your business. The prospect cares about how your business can solve its problems.
Every page on your website must call out your Perfect Prospect. Then it must describe their #1 problem better then they can. Finally, it must show how your business can solve that Problem. We call this the Promise.
ELEMENT #4
Consistent Branding Message
Make your brand famous by being a familiar face in your pier group. We all have brands we trust because they are consistent in how they appear to us. With so many touch points you need to be consistent to gain and keep the trust you have invested in.
ELEMENT #5
Retargeting
There are over 2 billion people on Facebook. Every visitor to your website should be shown an advertisement on Facebook to remind them to book in their carpet cleaning with your business. This is not only inexpensive but also very effective in getting visitors back to your website.
ELEMENT #6
Automated Follow Up
Once you have captured your website visitors email address, you can send them a series of pre-written emails, including a discount at the end, which convince them to hire you as their carpet cleaner.
ELEMENT #7
3 Offers
97% of website visitors will leave your website and never return. If you want to win them as a customer, you need to capture their email address and phone number with an offer like an eBook in exchange for their phone number. Then you can call them and convert them into a client.
ELEMENT #8
Conversion Optimized Design
Most web designers are focused on making a website look beautiful. But a beautiful website is not what converts visitors into clients. You need to have a website that is optimized to get a visitor to call you or submit their details. This type of website is very different from the kind of site a web designer will create for you. You need a website designed by a marketer.
ELEMENT #9
Lead Magnet
What You get Out Of The Box with a Sales Driven Website
The Sales Driven Website Assets
Conversion Focused Content
Written specifically for carpet cleaning and fully customizable to your business
Conversion Optimized Website Design
Not just a beautiful website, but a website optimised for conversions
Lead
Magnets
Capture email address from visitors to your website before they leave and never return
Automated Follow Up Sequences
Convert visitors into clients after they leave your website through automated email campaigns
Facebook + Google Retargeting
Show ads to your website visitors on Facebook
Landing Page Templates
Get a higher ROI on your Google Adwords advertising
Funnel Builder
Website
SEO optimised suburb pages. Be found in google for the suburbs you service
Sales
Funnel
Prewritten service content optimised for Google and conversions
