What is Automated Follow Up?
When a visitor submits their contact details on your website they should be contacted with a series of pre-written emails over the next few weeks?
These emails can be targeted at prospects depending on how they have engaged with your business. Prospects who have signed up for an ebook can be sent a very different series of emails to those who have asked for a quote.
Why use Automated Follow Up?
These prospects are hot prospects as they have either downloaded a Lead Magnet or submitted their details for a sales person to call them. Every one of these prospects should be sent a series of emails to either engage them or try to convert them from a prospect into a client.
How to send Automated Emails
Today, there are many services available to businesses to send these automated emails. We have worked and many of them and recommend the Zcrm
The Zcrm has the following features that we find valuable for a Sales Driven Site:
- Marketing Automation
- Email Marketing
- SMS Marketing
- Sales Pipeline Management
- A great CRM
- Integration with Facebook Audiences
- Integration with all the major marketing apps through Zapier