When a visitor submits their contact details on your website they should be contacted with a series of pre-written emails over the next few weeks?
These emails can be targeted at prospects depending on how they have engaged with your business. Prospects who have signed up for an ebook can be sent a very different series of emails to those who have asked for a quote.
These prospects are hot prospects as they have either downloaded a Lead Magnet or submitted their details for a sales person to call them. Every one of these prospects should be sent a series of emails to either engage them or try to convert them from a prospect into a client.
Today, there are many services available to businesses to send these automated emails. We have worked and many of them and recommend the Zcrm