The word ‘decision’ means to cut away. De-cision. To remove what needs removing and keep what you need. If you don’t take responsibility for closing a door and sacrificing something, you never make a decision. Steve Jobs was on the
In a famous case study called ‘Why would you hire this milkshake?’ a chain of roadside rest stops had a problem: How to sell more milkshakes. It cost them plenty of time and money trying out solutions: Promotions, price discounts
SEO (Search Engine Optimization) increases website visibility on search engines, drives more targeted traffic, improves user experience, builds trust and credibility, and generates higher ROI compared to other forms of online marketing. In today’s digital age, local search engine optimisation
Facebook Page. Check √. Regular Blog Posts. Check √. Internal or Outsourced Staff to look after ‘Social Media.’ Check √. If you’re ‘doing the right things online’ but still not getting the results, have you stopped to think about what
Brand Workshop for small businesses ‘It really does help to understand what branding is. I am so much more confident I can implement an effective brand strategy for my business’. Comment from Ross Beard, Elucidat, after attending our recent workshop.
Our Client: Classic Flooring Australia: At the time, a budding Australian manufacturer and supplier of modular and broadloom carpet. What is it about a room that can make you feel transported when you walk in? Is it the furnishings? Perhaps the
Our Client: James Dawson A global developer and manufacturer of high performance silicone and organic rubber hoses for a range of markets and brands including Caterpillar, JCB and Cummins.
Introducing our work with the UK’s largest trade association for hairdressing, barbering and beauty salon owners. Appearance matters! Which is why the National Hairdressers’ Federation wanted to refresh its image and stay current. With a new, forward thinking CEO on
You’ve probably seen them popping up all over Facebook and YouTube, or on the homepages of websites you’ve visited – but those short, pithy little animated/live-action/whiteboard videos explaining a company’s products, services or philosophy are designed to do more than
Clearly defined brand guidelines are the one thing that many businesses tend to overlook – but fail to adequately address your brand strategy from the get-go and you can end up wasting precious time, effort and resources. BRAND GUIDELINES –
Use this cheat sheet to get 2, 3 or even 5x more leads than your existing website design.
