Branding vs corporate ID-what’s the difference?
"Tony does a great job of explaining the difference between corporate identity and branding. He uses really easy to understand examples to clearly show how to create a great corporate identity and how to build a great brand." - Ross Beard, Elucidat.
How many times have you heard someone refer to their logo as their branding?
Branding is a very misused term and out of context its easy to confuse branding with corporate identity or another term that adds to the confusion, brand ID. By understanding what makes a brand even the smallest business can leverage more from their marketing activity. Its worth considering your brand ID, its the easiest part of your marketing to put into place but it makes your marketing content 20% more effective.
In case you didn’t manage to attend any of our workshops, heres a copy of the presentation for you to scroll through. It’s full of examples that define corporate ID from branding.
Our Brand ID Portfolio
We provide a holistic long term approach with rebranding to define and position your business.
Our Brand ID Portfolio
We provide a holistic long term approach with rebranding to define and position your business.
What our customers say
Congratulations to Tony on designing our fantastic new brand which will become the face of our great company for the next few years.
We commissioned Tony to do our company's rebranding, style guide, website and brochure designs and were pleased to say we achieved fantastic results with him. Tony listens to your objectives and uses his creative skills and logical thinking to deliver great results.
His fees are very reasonable, he is pleasant to work with and we definitely recommend him to other businesses small or large for any general graphic design or branding exercises".
Jake Robinson Superdraft Pty Ltd
Jake Robinson
Superdraft Pty Ltd
The above company has undertaken a variety of work for the Children and Young People’s Strategic Partnership in Coventry. They have advised, recommended, designed and completed many projects in a variety of formats that has allowed our work to become more enhanced. All of the work from initial discussion to completed format has been carried out in a highly professional way with all deadlines met without exception. When a problem has occurred they have worked hard with us to ensure that a satisfactory solution has been found.
We have found that this company offers extremely good value for money in all aspects of the projects that have completed for us and we have no hesitation in recommending them to anyone as a potential design company that offers good service.
Alan Barry
Coventry City Council
Good job today Tone!
You boosted my credibility and got everyone on-board with the project including all of my fellow directors!
P.S. the Fenner divisional Finance Director got a copy of our new brochure and told us how impressed he was. He really likes it!
Paul J. Edwards
Marketing Director, James Dawson