Laying The Foundation for a Slick, Savvy Carpet Campaign
Our Client: Classic Flooring Australia: At the time, a budding Australian manufacturer and supplier of modular and broadloom carpet. What is it about a room that can make you feel transported when you walk in? Is it the furnishings? Perhaps the lighting? Don’t discount carpet from the equation. Flooring is a vital part of creating energy, […]
Telling a Compelling New Story Through Creative Rebranding
Our Client: James Dawson A global developer and manufacturer of high performance silicone and organic rubber hoses for a range of markets and brands including Caterpillar, JCB and Cummins.
The National Hairdressers’ Federation’s Extreme Makeover
Introducing our work with the UK’s largest trade association for hairdressing, barbering and beauty salon owners. Appearance matters! Which is why the National Hairdressers’ Federation wanted to refresh its image and stay current. With a new, forward thinking CEO on board, NHF turned to us for an update – and they needed something radically different. […]
Explainer videos – what are they and why do you need one?
You’ve probably seen them popping up all over Facebook and YouTube, or on the homepages of websites you’ve visited – but those short, pithy little animated/live-action/whiteboard videos explaining a company’s products, services or philosophy are designed to do more than just entertain. Explainer videos are arguably one of the most powerful means of conveying exactly […]
Here’s why brand guidelines are so important for your business
Clearly defined brand guidelines are the one thing that many businesses tend to overlook – but fail to adequately address your brand strategy from the get-go and you can end up wasting precious time, effort and resources. BRAND GUIDELINES – WHY HAVE THEM? Brand guidelines set down a consistent, sequential, and replicable approach for the […]