How to make marketing decisions.
The word ‘decision’ means to cut away. De-cision. To remove what needs removing and keep what you need. If you don’t take responsibility for closing a door and sacrificing something, you never make a decision. Steve Jobs was on the brink of launching the next model of Apple II when he attended a trade fair […]
Branding: Asking the right questions from the start
In a famous case study called ‘Why would you hire this milkshake?’ a chain of roadside rest stops had a problem: How to sell more milkshakes. It cost them plenty of time and money trying out solutions: Promotions, price discounts and more flavour to appeal to children, but nothing would budge sales. In desperation, the […]
Local SEO: Optimizing Your Business for Local Search Results
SEO (Search Engine Optimization) increases website visibility on search engines, drives more targeted traffic, improves user experience, builds trust and credibility, and generates higher ROI compared to other forms of online marketing. In today’s digital age, local search engine optimisation (SEO) is crucial for businesses that want to reach potential customers in their area. Optimising […]