The Average Website is Useless
Most businesses have a website that looks great but doesn’t generate leads consistently. Marketing has moved on and websites should implement the current digital marketing methods, most websites don’t do this making them useless to the businesses they support.
Before you invest in a website, read our guide to get a site that will generate leads...
You invested in a state of the art website, you used a recommended developer. You added all your selling points and best products, yet your website has not lived up to it’s promise to generate you business leads.
So why is this. What do we have to do differently. The fact is, a website is only a part of a more global digital marketing solution. Your challenge is to find a team that understands the bigger picture and can provide a web design solution that is part of your strategy that runs like a well oiled machine within these parameters
Commissioning the right skill sets is key to success. I put the question in google, ‘How to choose a Website Designer’ and without exception the resulting advice defined a web designers role includes development yet the fact is these are two very different roles that require two very different skill sets.
They also talk in detail about issues like your site must be a responsive design that works on mobile devices, is user friendly and must be on brand. Fact is if you find the right team they will have all this detail as standard. Any web design studio worth it’s salt will be up to speed with such details and will talk about the bigger picture and strategies. It’s in their interest to give you the right advice. They want you to spread the word your site is delivering great results.
If you consider the base fundamentals that deliver such a site the rest will fall into place. What are these and how do you cover them all. This guide outlines how to commission the right people to cover whats required for an effective lead generating website.

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